Pay Per Click or PPC Strategyis one of the models of digital marketing in which publicists pay an expense every time one of their advertisements is clicked. It permits advertisers to bid according to their advertisement placement in a web engine’s supported links when somebody looks on a keyword that is identified with their business offering. It is more of a way of purchasing visits to the website, rather it attempts to get the visits organically. PPC Cost refers to the cost one has to pay for each click in marketing. Pricing for pay per click is always dynamic.
Results can be tracked
Easy to measure
Target right audience
Reach audience at an opportune time
Brand exposure
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